Lana Del Rey: Elegant Icon of The 50s for The Fall Campaign of H & M

Lana Del Rey: Elegant icon of the 50s for the fall campaign of H & M
The fashion world now has a new face since the talented singer is illustrated in the last campaign fall of the Swedish brand, posing with his now famous pout on the last shots revealed last month.

In the latest TV ad H & M, singer-songwriter takes the classic Blue Velvet Tony Bennett, made famous by Bobby Vinton, classic hymn 50s, vintage singing into a microphone. The advertisement of thirty seconds to discover without delay in our video player, inspired by the culture of the fifties. The TV campaign will begin on September 19 in Britain.

Photographed by Inez van Lamsweerde and Vinoodh Matadin for advertising campaigns and print, Lana Del Rey turns into a mermaid after the war with class and glamor.

Lana Del Rey: Elegant icon of the 50s for the fall campaign of H & M
At a time when David Beckham is the face of his eponymous collection of men’s underwear brand, Lana Del Rey joined a nice track record of stars recruited by H & M for their fashion sense, including Pamela Anderson, Tim Roth, Gary Oldman, Madonna or Kylie Minogue.

Earlier this month, Lana Del Rey left the music world by announcing no voice in the Australian edition of Vogue, his desire to leave the world of music. “I said what I had to say.” She also explained that sing on stage sometimes asks a lot of effort, it is, therefore, not what she prefers. “Sometimes I kneel because I tremble and I hit the public because I do not know what else to do.” Now, the singer of 26 years would prefer to focus on something else: the film.

Lana Del Rey: Elegant icon of the 50s for the fall campaign of H & M
As a final gift to his fans, Lana Del Ray release a reissue of the album Born to Die, November 12. Enriched with seven titles, Paradise Edition should meet a great success.