Quo vadis,the old buddies?
Web site with us – and worldwide – fully used around since 1995. His older users. There is a new phenomenon – a pensioner on a network, which is interesting for sociologists, perhaps for politicians, but especially for retailers, manufacturers and IT advertisers. By betting on the young and restless already not enough.
A web of pensioners will rapidly increase. Today we talk about a generational digital divide. Part of the old generation had to learn new technology does not handle it, no desire to change established habits. The gap disappears completely, because there are still news, the use of separating younger from older. Still brewing that the situation will be much smoother. Even today, the older lady moved from long telephone conversations to email and chat. It is more convenient and fun, except that you can talk with their grandchildren, because the digital divide has paradoxically shifted to the other side: technology of the twentieth century, such as phone, do not like the youngest.
Business is the new trend now too adaptive, which means that there is plenty of opportunity. Definitely worth to create Web content for the older generation – the equivalent of a sort of oldies radio. For reflection would also cost a social network, where an unwritten condition of entry was forty-five age and above, because the meet is on Facebook with their grandchildren is embarrassing for both parties.