Hit Picks: Starstruck, Lady Gaga

Bona fide Hit

“Starstruck” by Lady GaGa featuring Flo Rida and Space Cowboy has all the trappings of a hit record:

• Dance floor vibe complete with sexy swagger and banging beat? Check.
• Catchy, easy to sing-along-to vocal melody throughout? Check.
• Sick breakdowns and other attention-grabbing elements? Check.
• Feature verse from the hottest pop rapper of the moment (Flo Rida)? Check.
• And let’s not forget one of the most important of them all – a great hook? Check.

When you hear this song it immediately sticks out in your mind and its grip will not let go. “Starstruck” begs to be repeated. Often. If that’s not a hit record I don’t know what is.

This song is such a bona fide hit in every way that its not even like the labels have to do anything too complicated with marketing if they release “Starstruck” as a single.

YouTube plays = 5 million plus

The public response to this song has already been overwhelmingly positive, just look at the number of plays it has racked up on YouTube. A quick search yields one “music video” with over 4 million plays (which is actually just a GaGa pic with music since there is no official music video) and another one with over 1 million plays, not to mention the many other “videos” of this song with hundreds of thousands of plays.

Keep in mind that these YouTube numbers reflect interest in a song that has received virtually no promotional push from the record labels and people STILL love it and play it to death.

Consider: how huge would “Starstruck” be if it was marketed right?

“Starstruck” – Suggested release strategy as a single

First of all this song needs to be addressed by Streamline Records, Interscope Records, Cherrytree Records, and Kon Live Distribution (Lady GaGa’s record labels) as a strong candidate for Lady Gaga’s next official single. This would be a wise business decision for all parties involved since it is likely that it wouldn’t take long for Top 40 radio to put “Starstruck” in heavy rotation nationwide (U.S.)